Werbekampagne

Gruppenarbeit mit Isabella Roos | Birsen Melek Meral | Sema Ozyurt

The problem: Everyone thinks libraries are only containing books – and renting books has become unmodern. The truth is that libraries are a lot more modern in these days and you have more opportunities for example borrowing magazines, CDs, audiobooks, DVDs, games and getting free access to the internet / wifi. Also it became a place to meet, hang out, have a coffee etc.

The concept: The concept is to show the different target groups what possibilities they have in the libraries and that they can experience a whole new world by visiting.

The target groups and their interests:
Teenagers – games, wifi, dvds, magazines, hang out
Young adults – wifi, studying, magazines, coffee, discussion groups, speakers, lunch, concerts
Adults – literature, newspapers, magazines, coffee, lunch, work (silence), speakers, CDs, concerts, books (parenting, gardening, cooking, interior design, etc.), playground & ‘babysitting’(storytelling), meet other parents
Elderly – newspapers, magazines, literature, coffee, meet other elderly people, speakers

The pay off: Discover a new world.

The media mix: TV commercial, outdoor poster (bus stops/metro stations), magazine ad (e.g. gaming, lifestyle)

MA 3. Semester